The agency of the future

Stan Rapp, U.S. editor of Admap, reckons that the ad agency of tomorrow will be very different from today's.

The Agency of the Future

Stan Rapp

Speculating about the future has always been hazardous. It is why William Preece, former chief engineer of the British Post Office, is remembered today for his most famous goof. When Alexander Graham Bell came to him with...

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