8 Ways to optimise m-commerce sales
This article is part of a series of articles on mobile moments. Read more
As the consumer trend for transacting sales from smartphones is set to grow exponentially, marketers need to understand the adaptations that can translate to a higher sales conversion rate. Kate Erickson of Starcom outlines eight recommendations for developing a strong mobile marketing campaign strategy to drive m-commerce sales.
Smartphones have become indispensable to consumers: we turn to them for entertainment, information, communication and shopping. This will only become more common in the future. Market...