The 8 ways marketers can optimise m-commerce sales

This article examines what marketers need to understand in order to capitalise on the growing trend for consumers to complete sales on their smartphones, and gain a better sales conversion rate.

8 Ways to optimise m-commerce sales

Kate EricksonStarcom

Mobile moments

This article is part of a series of articles on mobile moments. Read more

As the consumer trend for transacting sales from smartphones is set to grow exponentially, marketers need to understand the adaptations that can translate to a higher sales conversion rate. Kate Erickson of Starcom outlines eight recommendations for developing a strong mobile marketing campaign strategy to drive m-commerce sales.

Smartphones have become indispensable to consumers: we turn to them for entertainment, information, communication and shopping. This will only become more common in the future. Market...

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