The 5 strategies for communicating in micro-moments

This article outlines what marketers must do to reach consumers in the short moments available to them, with case studies that include successful campaigns from adidas, MINI and Purdey's.

5 Ways to communicate

Digby Lewis iris

Mobile moments

This article is part of a series of articles on mobile moments. Read more

The seismic shift to mobile device usage brings huge opportunities for advertisers, but they must understand how to connect with the mobile consumer in the fragmented micro-moments that are available. Digby Lewis of iris offers five marketing strateg

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