Ten trends to watch out for in FMCG marketing
The rise of the price-sensitive shopper and ensuing discounter pressure, growing omnichannel options, shelf squeeze, and the failure to capitalise on Big Data are all creating new challenges...
Ten trends to watch out for in FMCG marketing
This article examines the trends currently affecting - and profoundly changing - the FMCG industry today, as retailers struggle to get to grips with serving customers in the wake of one of the most challenging economic periods of recent history.
