Ten trends to watch out for in FMCG marketing
The rise of the price-sensitive shopper and ensuing discounter pressure, growing omnichannel options, shelf squeeze, and the failure to capitalise on Big Data are all creating new challenges...
The rise of the price-sensitive shopper and ensuing discounter pressure, growing omnichannel options, shelf squeeze, and the failure to capitalise on Big Data are all creating new challenges...
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