Tackling global challenges through cause-related marketing: How brands should promote their support to social causes
Benedetta Crisafulli, Jaywant Singh and La Toya Quamina
Investigates how consumers respond to guilt-arousing messages in cause-related advertising to provide advise to marketers looking to use this tactic.
Sustainability: Opportunities and challenges for brands
This article is part of a series of articles on sustainability. Read more.
Introduction
Corporate social sustainability characterises considerable investment for companies. As part of their sustainability-related...
