Planning @50: What is its future?
This article is part of a series of articles marking the 50th birthday of planning. Read more.
All around me, I see marketers in a state of what I call tactical paralysis. They are dealing with changes around them – changes which are happening at breakneck speed. Radio is dead, we were told. TV is over. Move over, Facebook.
But rather than panic, bluff, or throw money at the latest new technology or ad format, we need to slow down and think about the right questions to ask in order to get...