Socialise the selfie

Elena Klau

This article discusses the impact of social media in allowing consumers to create a public image of themselves - Brand Me - and identifies three key trends.

Socialise the selfie

Elena KlauMomentum Worldwide

Social media allows people to promote themselves instantly, resulting in the rise of the 'Brand of Me', and brands can exploit this by offering a platform for self-promotion and engagement with like-minded...

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