Social media and TV within the retail industry

Hayley Bolton

This article argues that the most successful media strategy for retailers takes into account the nuances between TV and social media platforms in order to produce fit-for-purpose content that customers truly want.

How should TV and social media be used to maximum effect?

This essay was shortlisted for the Admap Prize 2017.

For more information and to read the winners visit the Prize page.

Marketing Category : Retail

The rise of social media is something that cannot be ignored: what was once a channel for staying in touch with friends and 'stalking' people who aren't your friends is now a hotbed of opportunity for advertisers to reach consumers with their messaging. The media landscape changes so frequently that it's almost impossible to keep up with, and the pace of...

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