Smart cities and out-of-home advertising

Explains how out-of-home advertising can be used effectively in smart cities and details opportunities for brands in this area.

Drivers of change in 2019

This article is part of a series of articles on drivers of change in 2019. Read more.

In 1958, Arthur Radebaugh - a graphic artist by trade - began his futuristic series ‘Closer than we think’, which delivered an illustrated future filled with flying cars and tech-enabled objects to a generation of Americans. Today, a version of his vision is on its way to becoming a reality.

There are various definitionsof a smart city, the British Standards Institute for example, defines the term as “the effective integration of physical, digital and...

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