Six ways marketers can connect with consumers at home

Anita Black and Xotchiltl Vasquez

This article outlines six facets of home that offer a framework through which brands can fit into people's home life and add value to their lives, a rich seam as the creation and maintenance of the home spur countless purchase decisions every day.

Six ways marketers can connect with consumers at home

Anita Black and Xotchiltl VasquezThe Magnetic Collective

The notion of home holds deep emotional ties, but home can be anywhere where people feel comfortable and at ease. Here are six facets of home that offer a framework for brands to identify where they might most effectively fit into people's home life and add value to their lives.

The word 'home' immediately conjures up rich images in everyone's mind - of the past and present, of times alone and with others - and (for most of us) feelings of happiness and...

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