Social media, which once focused on conversation and content, has now become an established channel for customer acquisition – something that astute marketers are increasingly exploring. According to a recent ClickZ Intelligence survey of advertising...
Six ways to drive social media advertising impact
Outlines six key techniques for measuring and improving social media campaigns to prove their value and secure buy-in from the C-Suite, using a campaign from global cinema brand National Amusements for the launch of a children’s movie.
