Six ways to drive social media advertising impact

Outlines six key techniques for measuring and improving social media campaigns to prove their value and secure buy-in from the C-Suite, using a campaign from global cinema brand National Amusements for the launch of a children’s movie.

Social media, which once focused on conversation and content, has now become an established channel for customer acquisition – something that astute marketers are increasingly exploring. According to a recent ClickZ Intelligence survey of advertising...

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