Searching for answers

In this short article, Adam Smith, Futures Director at GroupM, takes a closer look at the booming internet advertising market and what 2008 has in store for online in the UK.

Searching for answers

Adam SmithFutures Director, GroupM

Assets shrinking, incomes static, bills rising: consumer spending is bound to fall in 2008. Sub-prime has put sand in the gears of corporate spending. Big government has created its own inevitable funding crunch. We are losing demand and productivity in 2008, so the economy will slow. This is a broad front of misery, but as far as we can tell advertisers are not cutting back.

Planned increases were already pretty modest, in any case: it is not as if the consumer squeeze has only just started. The internet is the only real...

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