Sank 'eaven for leettle geurls
Charles Dawson
We should remind ourselves that a significant number of high-spending consumers (though it's not actually their money) are a lot younger than us. Mere children, in fact.
The Consumer Insight column looks at the headline above, and winces. Today, Maurice Chevalier's lyric from the 1951 musical Gigi! resonates with a decidedly queasy tone. Back then no one much imagined a culture that could produce pouting Bratz dolls and catwalk-ready six-year-olds.
Nonetheless, at least one company that caters to juvenile consumer appetites has reason to 'thank heaven for little girls'. Then again,...