Russian media: wild, or west?

Stephen White, Effective Media Management, and Charles Dawson, an independent media and marketing consultant, describe the advertising and media scene in Russia – a vast market of 142 million citizens separated by geography (covering ten time zones), race and social stratum.

Russian Media: Wild, Or West?

Stephen White Effective Media Management (EMM)Charles Dawson Independent marketing and media consultant

Russia's media market, like everything else in this unimaginably  vast country, is governed by geographical realities. Russian territory covers ten time zones. This means that if the whole of Russia were moved so that its western end lined up with Britain and Portugal, its...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands