Rules of engagement

Why are people increasingly becoming inattentive to advertising and what can we do about it? These are the questions that Darran Snatchfold, advertising marketing manager at IPC Prospector, addresses in this article.

Rules of Engagement

Darran Snatchfold

In our number-laden lives, certain figures should concern us more than most; even more than our increasing waist sizes. A healthy majority such as 59% would be reason to celebrate if referring to ad awareness, but it...