Right place, right time

Product placement is an increasingly popular source of revenue for commercial broadcasters as other sources of income are becoming squeezed.

Right place, right time

Kathryn BradleyMediaLab

Broadcasting revenues are under pressure. Figures from the Advertising Association show that TV revenues in 2005 showed growth of 3.6% year-on-year (at current prices), well below the growth rate of 6.3% seen in 2004. As a result, other sources of revenue are being explored, one of which is product placement. Currently prohibited in the UK under European legislation, these laws are now under examination, meaning we could see a move toward US–type content, where advertisers pay to place their products in programmes.

With possible changes afoot, MEC wanted to know how viewers felt...

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