Research like journalists to tell better real-time stories
Vanella JacksonHall & Partners
A new platform called The Hub is helping marketers apply journalistic editing skills to the available data, to create real-time brand storytelling which allows marketing to become more responsive, proactive and personally targeted.
Advertising research
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For an industry that prides itself on a meticulous approach to constructing insights, we must face up to a disturbing new reality. Unless we change the way we work, we'll be mired in a potentially fatal...