Relevance and multi-channel strategy in direct marketing

There is much consumer resistance to junk mail, as well as emails and mobile marketing, but if done properly, direct marketing can be both profitable and engaging.

Relevance and multi-channel strategy in direct marketing

Richard Higginbotham

The direct marketing community is under increasing pressure on a number of fronts to move away from a blanket 'one size fits all' approach. Environmental activists point to the...

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