Reinventing The Agency
Admap has always felt a great affinity with agencies, of all kinds. Why? Because it is usually in these complex, peculiar, infuriating, arrogant places that ideas are born. Not just the ideas that sell horrendously...
Reinventing the agency
In this introduction to five key-note reviews of the agency world, the author argues that despite the decline of the full-service agency clients keep coming back to ad agencies for one main reason – the amazing source of ideas it provides.
