Reducing (not removing) risk: Why data can never supplant taste
Gareth PriceThe Social Partners
Big Data can deliver seductively large numbers, but the idea that the numbers are neutral and objective is a false premise. Ultimately, human creativity - taste, judgment, interpretation - has to play a vital role in the way we interrogate and interpret the data.
The Admap Prize 2015 This essay was Commended by The Admap Prize 2015 judges. For more information visit the Prize page.
Big Data can deliver seductively large numbers, but the idea that the numbers are neutral and...