RAEL: A Unique Approach To Radio Research
James Peacock Peacock Research, Inc.
The Radio Advertising Effectiveness Laboratory (RAEL) was created in 2001 to research the effectiveness of radio advertising in the US. Established as an independent nonprofit organisation with funding from radio industry companies, RAEL works closely with advertisers, agencies and radio broadcasters to further the industry's understanding of how radio advertising works and to measure its effectiveness. This is a major industry commitment to a...