Programmatic audio: Past, present and future

Explores how digital audio advertising has evolved from a virtually non-existent industry to a mature and conditioned market, and identifies what is needed to drive the space forward.

Audio: Prospering in the ever-present medium

This article is part of a series of articles on audio – prospering in the ever-present medium.Read more.

Need to know

  • Digital radio is more popular than ever before, with 28.3 million listeners in the UK, offering greater opportunities for data-driven audience targeting
  • Programmatic audio has not yet faced the issues challenging other parts of the digital ecosystem, including ad blocking, ad fraud and brand safety
  • Platforms like Global’s DAX enable the combination first-, second- and third-party data to enable an unprecedented level of audience insight for precision targeting
  • Marketers now have...

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