Profit through people

Corporate social responsibility is often a loose term employed to cover a diverse and constantly-fluctuating set of initiatives.

Profit through people

Ankur KhuranaWipro

Five years ago, while applying to colleges in the US and UK for a second MBA, I had written an essay on "inclusive growth". In my years as a student of the profession called marketing, I'd often seen the importance of diversity and inclusion being underestimated and ignored in the process of economic progress, and the development of nations and organisations. Five years after my essay and, well, the world doesn't seem to have changed much.

It's common knowledge that a successful brand creates value for its organisation and stakeholders – a tangible and...

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