Point of view: Reward the courageous

What is creative effectiveness, and can effectiveness awards really tell the whole story? After serving on the first Cannes Effectiveness Awards jury, John Woodward predicts that it will become one of the most prized Lions of all, alongside the Titanium.

Point of view: Reward the courageous

John WoodwardPublicis Worldwide

This month, I'd like to reflect on the first Cannes Creative Effectiveness Lions, having had the great privilege of serving on the jury.

It's fantastic that they exist. Cynics might say that this is simply a stunt by the Festival to raise more money by creating yet another category. Diehards might say that because the Award is open only to former Lion winners, it is not a true yardstick of effective campaigns.

I'd argue something rather different: the fact that the world's premier creative festival is trying to actively draw...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands