Point of view: Reward the courageous
John WoodwardPublicis Worldwide
This month, I'd like to reflect on the first Cannes Creative Effectiveness Lions, having had the great privilege of serving on the jury.
It's fantastic that they exist. Cynics might say that this is simply a stunt by the Festival to raise more money by creating yet another category. Diehards might say that because the Award is open only to former Lion winners, it is not a true yardstick of effective campaigns.
I'd argue something rather different: the fact that the world's premier creative festival is trying to actively draw...