Point of view: The gender-neutral Korean

This article explores the dual aspect of Korean society in which one side is gender defined, and the other is gender neutral, and how are brands responding to this.

Point of view: The gender-neutral Korean

Edward Bell

There may be something in the kimchi. If you contributed one of the 2.5 billion views of Psy's Gangnam Style, you would be forgiven for believing that South Korea is an open land where gay frivolity rules....