Point of View: Of fiction and funnels

Faris Yakob

This article describes the very human act of storytelling, why it is important, and why humans do it.

Point of View: Of fiction and funnels

Faris Yakob

I was recently speaking at a Google event in Sydney. The topic I was asked to speak on was 'Digital storytelling', so let me tell you a tale.

Humans love stories. We use them to make sense of the world. When we cannot understand something, we use stories to explain it to ourselves, and each other. Stories are everywhere because everything is literally complex, the product of many things interoperating and creating endlessly emergent effects.

The first stories were explanatory fictions. All cultures have them, different in form but...

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