Point of view: Next-gen consultancy

Point of view: next-gen business consultancy This article looks at how marketing agencies are beginning to replicate traditional consultancy-like models in order to better coordinate clients' marketing activities and business performance.

Point of view: Next-gen consultancy

Manfred AbrahamBrandCap

One of the biggest trends in the marketing industry is the movement to replicate more traditional consultancy-like models. Recent investments made by the likes of WPP and Publicis are pointing...