Point of view: A taste of Indian nostalgia

This article looks at an exciting new entrant into the growing Indian soft drinks market - Paper Boat, a brand launched in 2013, which originally intended to market an energy drink named Tzinga, but instead recreated some of the traditional fruit drinks of the subcontinent as packaged drinks.

Point of view: A taste of nostalgia

Anvar AlikhanJWT

The Indian soft drinks market has been estimated at Rs 650 billion per year, growing at 25-30%. The category is dominated by heavyweights like Coca-Cola, but one of the most exciting brands is Paper Boat,...

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