Smarter video planning
This article is part of a series of articles on smarter video planning. Read more.
The video landscape
Brand building has arguably become more important than ever. In the price-led climate we now live in, filled with aggregators and price comparison websites, many services have become commoditised. This means it is more crucial than ever to deliver a reason for someone to choose your brand over another.
Video has always been crucial to building a brand as the emotional area of the brain associated with long-term memory gets lit up to an “astonishing degree”...