Planners need a new home for their talents

Outlines seven reasons why planners will remain relevant in the future.

Planning @50: What is its future?

This article is part of a series of articles marking the 50th birthday of planning. Read more.

The proliferation of digital channels means that anyone who has taught themselves to use marketing tech can now call themselves a marketer. This is excellent news. Smaller operations with interesting propositions can now reach customers without needi