Communicating effectively with doctors and consumers
Advertising for pharmaceuticals is complex, and intimately tied into domestic regulations in individual countries, which vary quite widely in their detail, even within the supposedly harmonised markets of the EU.The primary distinction affecting the market is between prescription-only products and those sold over the counter (OTC) to the public. OTC medicines can be advertised, but are subject to tighter regulation than most product categories. Prescription-only products can be advertised direct to consumers (DTC) only in the
However, first in the US, before the DTC regulations were loosened by...