Personalised targeting: Don’t get personal, get social

Personalising communications to individuals in digital media is evolving. Social targeting of communities, and their influencers, is the way forward.

Personalised targeting: Don't get personal, get social

Tony Effik Publicis Modem, New York

Personalising communications to individuals in digital media is evolving. Social targeting of communities, and the influencers within those social groups, is the

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