Personalisation, relevance and consistency in database marketing

Yolanda Noble

Technology has enabled marketers to personalise communications to customers, affordably and regularly, at every value level.

Data-driven marketing
Using customer data
Strategy

Personalisation, relevance and consistency in database marketing

Yolanda Noble

Joined-up customer communications used to be something of a pipe-dream for most businesses. Database experts could establish an all-round view of each customer, but the process...

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