People, India’s greatest asset

Shiloo Chattopadyay and Siegfried Högl

In this article, Shiloo Chattopadyay, president of GfK Mode India, and Siegfried Högl, general manager of GfK Marktforschung in Germany discuss the broad social and economic trends that are emerging in India, and how GfK Mode is working not only to keep up with them, but also to distinguish what opportunities the future holds for the country and its people.

People, India's greatest asset

Shiloo Chattopadyay and Siegfried Högl

India is the star among international markets. High growth rates, a boom in construction and new-found optimism verging on euphoria are currently earning the sub-continent major international attention. Naturally, the 1.1 billion consumers in the region, who are at the heart of this upturn and guarantee its future, are also benefiting from the developments. And GfK Mode, which has kept a close eye on consumers for 25 years, is right there where the action is.

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