Packaging is a medium
Katie Ewerjones knowles ritchie
As brands move away from narrative-led communication, the role of design within the marketing mix is fundamentally changing. In particular, digital printing represents a revolution in graphic design and is elevating packaging to a new status of brand-building medium.
Brand design for business growth
This article is part of a collection of articles on how design can have an impact on a business' fortunes. Read more.
It's estimated we are exposed to up to 20,000 media messages on a daily basis, with around 700 of those from brands and...