Opportunity in distraction: Gaining the attention of the preoccupied shopper

This article offers advice for brands who wish to reach multi-tasking shoppers, arguing that shoppper strategy must merge with other communications strategies so that a brand can speak with one voice across every channel.

Opportunity in distraction: Gaining the attention of the preoccupied shopper

Lou SpadaroStarcom Mediavest Group

In the frenzied, 'always-on' digital world, marketers need to work harder to understand consumers and their multitasking habits. Connecting emotionally,...

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