Online advertising by invitation
Matt BellMEC
With the average attention span now just eight seconds and the skippable ad length ever shrinking, brands need to combine advertising by invitation with a share-of-attention approach. This means designing an attention hook that will build useful experiences and deliver long-term brand uplifts.
I'm going to keep this brief because you won't stick around for long. According to global traffic analysis firm Chartbeat and their analysis of 2 billion page views online across the course of a month, if you are reading this online I have your attention for about 15 seconds. If...