Online video can humanise B2B content marketing

Devra Prywes
Unruly

To be truly engaging and to generate sharing, online video marketing needs to elicit a strong emotional response together with multiple social motivations. In short, replace B2B with an H2H (human-to-human) focus.

B2B content marketing

This article is part of a collection of articles on creating a B2B content marketing strategy. Read more.

It's a myth that B2B ads can't be exciting. Just ask Jean-Claude Van Damme and Volvo Trucks. The 'Volvo Trucks Epic Split' video made audiences gasp in amazement, tingle with exhilaration and smile with nostalgia – before going on to share with their networks over 3.2 million times. And did I mention it won a Cannes Lions Grand Prix for Creative Effectiveness in June this year?