Oculus is not the answer

Sanjay Nazerali

Looks at how brands can deliver experience beyond exposure by leveraging data and technology differently to deliver personal, valuable, immersive experiences at scale.

Winning in the era of brand experience

This article is part of a series of articles on winning in the era of brand experience. Read more.

Experience can address the existential crisis in marketing

Marketing has been facing an existential crisis. An industry once famed for seductionis now becoming infamous for stalking. Marketing is relinquishing the art of persuasion, substituting it for data-driven retargeting assets, which never quite add up to a story. It’s no surprise that 47% of internet users have used adblocking software today and that our invasive behaviours have led governments to regulate...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands