Newspapers, recruitment and the web:opening or end game?

Andre McGarrigle and Stuart Taylor

Stuart Taylor and Andre McGarrigle discuss the future of recruitment advertising in newspapers and the impact of the internet on revenue.

Newspapers, Recruitment and the Web: Opening or End Game?

Stuart Taylor andAndre McGarrigle Guardian Newspapers Ltd.

Another newspaper man, HL Mencken, once said that 'for every complex problem there is an answer that is clear, simple and wrong'. And for newspaper publishers there has been no more complex a problem in recent years than determining how the internet will affect the recruitment process and the bottom line. What is evident is that clear and simple answers just won't do.

In 1998, Forrester Research published its futuregazing paper Goodbye to Classifieds, which forecast...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands