New social trends will emerge as US reacts to recession

Cheryl Swanson

The article considers and predicts the socio-cultural changes occurring in America. There is a reaction against high expenditure and high-speed living; the economic downturn is forcing people to focus on “what really matters”.

New social trends will emerge as US reacts to recession

Cheryl Swanson

Survival of the fastest' has been a driving socio-cultural macro trend since the late 1990s. Characterised by technology becoming our personal sustenance, it affects all levels of western...

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