New media, old models

Roderick White

Roderick White introduces Admap's special issue focussing on the issues facing the media business in 2005.

New Media, Old Models?

Roderick White

The media have for many years lived primarily off a single, mixed business model. They have earned their revenues from a combination of audience/reader payments, which may be subscriptions or ad hoc payments; and advertising – until recently, almost exclusively paid-for space or time.

There were, of course, exceptions. The most conspicuous were 'free' media. These could be totally free – the public service broadcasters characteristic of European markets, exemplified by Britain's BBC. Or they could be free to the consumer, but reliant on advertising for all their revenue: like today's (and yesterday's) freely...

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