Neuroscience in practice: The definitive guide for marketers

This paper examines in detail the relatively new field of neuromarketing. It looks at the methods currently in day-to-day use for measuring non-articulated or pre-conscious consumer response.

Neuroscience in practice: The definitive guide for marketers

Thom Noble NeuroStrata

Through neuroscience, we can determine how people really respond, not how they think they should respond. Thom Noble of NeuroStrata examines how neuroscience can be used to improve the accuracy and quality of market research.