Navigating the CCPA: Anticipating the immediate impact and long-term pitfalls for the advertising industry

Gerard M. Stegmaier and Mark Quist

The California Consumer Privacy Act of 2018 (CCPA) will transform the legal compliance requirements for businesses that buy, sell, and use personal information throughout the global advertising ecosystem.

Data ethics

This article is part of a series of articles on data ethics. Read more.

The California Consumer Privacy Act of 20181(CCPA) will transform the legal compliance requirements for businesses that buy, sell, and use personal information throughout...

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