Navigating the CCPA: Anticipating the immediate impact and long-term pitfalls for the advertising industry

The California Consumer Privacy Act of 2018 (CCPA) will transform the legal compliance requirements for businesses that buy, sell, and use personal information throughout the global advertising ecosystem.

Data ethics

This article is part of a series of articles on data ethics. Read more.

The California Consumer Privacy Act of 20181(CCPA) will transform the legal compliance requirements for businesses that buy, sell, and use personal information throughou Not only US businesses are likely to be affected; some CCPA observers have argued that the law imposes obligations on any business, wherever located, that does business in California and that receives as few as 137 unique website visits a day from the US’s most populous state.

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