Mythbuster: The idea that we learn best from success

This article discusses the value of learning from failures, as well as successes, arguing that the advertising industry has a tendency to 'sweep failures under the carpet'.

Mythbuster: The idea that we learn best from success

Les Binet and Sarah Carter DDB

Les Binet and Sarah Carter get a little bit angry about some of the nonsense they hear around them… like the idea that we learn best from success.

Recently, we found ourselves at the IPA 'Eff Fest', a celebration of all things related to advertising effectiveness. Professor Paddy Barwise from London Business School in one session showed a collection of social media case studies. The cases were

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