Mythbuster: The idea that we learn best from success

Les Binet and Sarah Carter

This article discusses the value of learning from failures, as well as successes, arguing that the advertising industry has a tendency to 'sweep failures under the carpet'.

Mythbuster: The idea that we learn best from success

Les Binet and Sarah CarterDDB

Les Binet and Sarah Carter get a little bit angry about some of the nonsense they hear around them… like the idea that we learn best from success.

Recently, we found ourselves at the IPA 'Eff Fest', a celebration of all things related to advertising effectiveness. Professor Paddy Barwise from London Business School in one session showed a collection of social media case studies. The cases were interesting he said, but would be even more interesting if they were about failures. Because we learn so...

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