Mythbuster: Some words we should ban in 2015

This article proposes a list of words the authors think should be banned from being used in marketing because they are irritating, misleading or damaging.

Mythbuster: Some words we should ban in 2015

Les Binet and Sarah Carteradam&eveDDB

Les Binet and Sarah Carter get a little bit angry about some of the nonsense they hear around them… and suggest some words we should ban in 2015

At this time of year, it's customary to compile a list – predictions for the New Year, or highlights of the year gone by. We'd like to offer our own list: words we'd like to see the back of in 2015. Some because they're just plain irritating. Some, more seriously, because they're misleading or even damaging.

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