Mythbuster: Art works

Les Binet and Sarah Carter discuss the assertion that highly-creative ads "don't actually work".

Mythbuster: Art works

Les Binet and Sarah Carter


Les Binet and Sarah Carter of DDB get a little bit angry about some of the nonsense they hear around them... like the idea that highly creative ads don't actually work

“That Sony ‘Balls’ ad? – very beautiful, but don't suppose it sold many TVs.” “Ah, the Cadbury's ‘Gorilla’ ad didn't actually work, did it?” “The John Lewis ad made me cry, but will it make me buy any more stuff?”

These are all comments heard in the past two weeks. Frankly, they are not uncommon. Whenever ground-breaking communication emerges, the...

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