This article describes Sesame - a new multi-media planning system. It uses separate print and TV models, but because the two frequency distributions are calculated at individual informant levels it is straight forward to calculate a multi-media frequency distribution.
Multi-Media Scheduling Reveals Gaps in
Bucknull and Masson,
recent years much attention has been given to various aspects of multi-media
scheduling, but operational scheduling systems for the two main media, print...