More science: more sense, or nonsense?

Dr Tamsin Addison, head of research at RSM Robson Rhodes Business Consulting, reviews the current neuromarketing literature and investigates how, and with what effect, neuromarketing is being used.

More Science: More Sense, or Nonsense?

Dr Tamsin AddisonRhodes Business Consulting

Advances in medical technology have brought the possibility of direct measurement of brain activity in real time. Neuroscience investigates behaviour resulting from anatomical,...

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